Download 92 Strategies for Marketing Planned Gifts by Scott C. Stevenson PDF

By Scott C. Stevenson

Initially released via Stevenson, Inc., this sensible source assists nonprofit leaders and pros in learning new and higher methods of selecting, cultivating, and effectively soliciting extra deliberate presents. as well as actionable counsel and methods, this source presents examples from different charities and nonprofit agencies in addition to important kinds and brochures.

Important issues lined include:

  • Strategies for selling bequests
  • Incorporating deliberate giving into capital campaigns
  • Developing deliberate giving advertising plans
  • Acquiring testimonials
  • Identifying deliberate reward expectancies
  • Planning guidebooks
  • Attracting deliberate gifts
  • Life coverage gifts
  • Residual bequests
  • Preserving deliberate present expectancies
  • Prospect management
  • Referral forms
  • Donor/prospect communication
  • Employee giving


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Extra resources for 92 Strategies for Marketing Planned Gifts

Sample text

Harris, L. (2004), ‘UK Public Sector Reform and the “Performance Agenda” in UK local government – HRM challenges and dilemmas’, Paper to the HRM and Performance Conference, Bath University, April. , A. Walling, D. Heap and D. Livesely (2005), Public Sector Employment Trends, London: ONS. htm. Horton, S. (2003), ‘Participation and involvement: the democratisation of new public management’, International Journal of Public Sector Management, 16 (6), 403–11. Jaconelli, A. and J. Sheffield (2000), ‘Best value: changing roles and activities for human resource managers in Scottish local government’, International Journal of Public Sector Management, 13 (7), 624–44.

A fourth important factor is that there are substantive contextual differences between the public and the private sectors that impact on HR’s potential role (Truss, 2008). Public sector organizations have been shown to be more open to their environment, to be subject to higher levels of public scrutiny and monitoring, to have a broader range of stakeholders and a multiplicity of objectives and priorities compared with their private sector colleagues (Harris, 2004; Ring and Perry, 1985). Equally, HR departments in the public sector are generally subject to a greater degree of control over their activities than private sector firms, through processes such as target setting and centralized resource allocation.

Schroeter (eds), Comparing Public Sector Reform in Britain and Germany, Aldershot: Ashgate, pp. 1–26. indd 36 29/01/2013 15:57 3. Human resource management in the public sector in developing countries Christopher J. Rees INTRODUCTION In this chapter, we consider aspects of the nature of human resource management (HRM) specifically in the public sector of developing countries. In relatively recent years, writings in the field of HRM have adopted a more international perspective in recognition of, for example, emerging global economic trends and the increasingly influential nature of multinational companies (MNCs) and agencies such as international nongovernmental organizations (INGOs) (Almond, 2011; Jackson, 2009).

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