Download Achieving Longevity: How Great Firms Prosper Through by Jim Dewald, W. Brett Wilson PDF

By Jim Dewald, W. Brett Wilson

Starting a company is tough, yet protecting a longtime corporation going should be both tough. ultimately, each company might want to adapt to altering marketplace stipulations, applied sciences, and aggressive environments. Achieving Longevity explains how one can deal with these alterations via entrepreneurial thinking.

As Jim Dewald exhibits, the main profitable businesses thrive through constructing decision-making approaches that consistently interact new possibilities, allowing the enterprise to fast adapt to disruptive applied sciences and enterprise versions. they enable for tinkering and experimentation and try to either take advantage of their aggressive virtue this present day and discover new principles that may supply them an aspect tomorrow.

Achieving Longevity offers a framework for introducing the instruments and tradition essential to foster entrepreneurial considering, in addition to suggestion on the way to conquer universal stumbling blocks to company entrepreneurship. Drawing on Dr. Dewald’s personal event as an entrepreneur, a winning company government, and a professor of process, the booklet bargains a number of examples of the way to mix the strengths of a longtime company with the leading edge, outdoors the field contemplating a start-up venture.

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Extra resources for Achieving Longevity: How Great Firms Prosper Through Entrepreneurial Thinking

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At the turn of the twentieth century there were thousands of automobiles but also thousands of automakers. The automobile, a pervasive innovation emanating from the invention of the internal combustion engine, was a custom product available solely to the wealthiest in society. An exclusive product for an exclusive clientele represents innovation but not democratization. Then Henry Ford came along. An interesting fact about Henry Ford is that he was on his third automobile venture before he found success with the Model T, which demonstrates the value of experimentation and learning from failure.

Imagine – it is like winning the lottery every day by simply doing what you did yesterday. With sustained competitive advantage, your firm is clearly superior to its competitors, and because that advantage is sustainable, the superiority – including superior profits – is expected to last for years, maybe even decades. Sigh. But sustained competitive advantage is little more than a theory. A compelling theory to be sure, but a theory more than an observation. Imagine a world where as CEO you discover the one perfect action that guarantees long-term, reliable, sustained advantage over all 38 Achieving Longevity competitors.

Imagine – it is like winning the lottery every day by simply doing what you did yesterday. With sustained competitive advantage, your firm is clearly superior to its competitors, and because that advantage is sustainable, the superiority – including superior profits – is expected to last for years, maybe even decades. Sigh. But sustained competitive advantage is little more than a theory. A compelling theory to be sure, but a theory more than an observation. Imagine a world where as CEO you discover the one perfect action that guarantees long-term, reliable, sustained advantage over all 38 Achieving Longevity competitors.

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